PhonePe launches PulsePro for business planning

PhonePe launched PulsePro on July 30, adding an enterprise market-intelligence platform alongside its free PhonePe Pulse data service. It says PulsePro uses aggregated and anonymised transaction trends to help businesses analyse categories, locations and distribution opportunities.

The product covers more than 200 store categories and over 100 market signals, according to PhonePe. Proposed uses include choosing sites, comparing category growth, planning retail networks and examining district or postal-code trends. The existing open-access Pulse platform remains available. For business users, the distinction is between the public dataset and a more detailed commercial intelligence service. PhonePe transaction activity is the platform’s input; describing those signals does not establish that they capture every cash purchase, competitor transaction or part of India’s economy.